Nutriflux: a health product with a character at the centre
DZND connects the Nutriflux identity, mobile experience and Kiro mascot into one daily product language for guidance, logging and recovery states.
Identity inside the product
Typography, interface hierarchy, imagery and character behaviour are part of the product experience itself.
Guide
Kiro supports orientation and daily guidance.
Respond
Character states support thinking, recovery and celebration moments.
Reinforce
The product encourages small repeatable health actions.
