Skip to content

Studio / AI nutrition companion

Nutriflux

An AI nutrition companion for Nigerian users. DZND designed the brand and its mascot, Kiro, built the iOS and Android app with its API, and made the public website, so the product speaks with one voice from the site to the last screen of the app.

Scope
End to end: brand identity, character design, mobile app, API, website
Year
2026
State
Active
Nutriflux mobile app on the live site: cookbook, today and weekly plan screens

The record

Nutriflux tells you what to eat next, from your goals, your routine and what you have already eaten. It starts from the food people actually eat; in the product’s own words, Jollof stays. Plantain stays. The plan gets smarter.

Typography, interface hierarchy, imagery and character behaviour are part of the product experience itself.

The day runs in four moves: plan, track, ask Kiro, recover. A meal you did not plan for does not send you back to the start.

Kiro supports orientation and daily guidance. Character states support thinking, recovery and celebration moments. The product encourages small repeatable health actions.

Kiro was also developed as a character system in its own right, kept in the Museum as DZND 0014. And the product is plain about what Kiro is: an AI nutrition companion, not a doctor or a medical device.

Nutriflux website: What to eat sorted
Nutriflux website: What to eat sorted
Nutriflux brand and product identity board
Nutriflux brand and product identity board
Nutriflux website on mobile
Nutriflux website on mobile
Kiro character poses and states
Kiro character poses and states
Live Nutriflux website section introducing Kiro
Live Nutriflux website section introducing Kiro

Preserved in the Museum

Next in the Studio

Lotus ’26

Lotus ’26 set branding board: crest, patches, garments and palette