Lotus ’26
Set branding for LOTUS ’26: one identity, carried from the crest to the coat, the scrubs and the hoodie.
Lotus ’26 came to DZND as a set: a graduating class with a name and a moment to mark. Set branding is DZND’s answer to that. Every cohort is given an identity of its own, drawn from its character and the journey it shared, and carried across everything the set will wear and keep.
The marks hold the set’s own particulars: MBBS 2026, ABUAD 2026, Afe Babalola University, Ado-Ekiti. A shield crest and a round seal carry the lotus and the staff. Stacked lockups work on maroon and on cream, and the LOTUS’26 wordmark repeats as a pattern. The palette is maroon, gold, black and cream.
The system is drawn to be used, not only shown: a badge on the pocket of the white coat, a crest on the scrub top with a mark on the sleeve, a print across the back of the hoodie.
The hoodies have since been produced, in four designs (the seal on the back, the varsity wordmark on the front, the lotus mark on the back and the shield badge on the chest), each in black, maroon and white. They are kept in the Museum as DZND 0023.
Preserved in the Museum
Connected in the house
XcroTrust
